Sister Sites World is for every adult reader. This page sets out how we try to treat all readers fairly.
Who we write for
We write for every adult, whatever their background, age, gender, race, religion, disability or where they live.
The site is global. Pages show which countries each brand accepts, so readers anywhere can see what applies to them.
Plain English
Every page is written so most adults can follow it.
- Short sentences
- Everyday words
- Trade terms explained the first time, or left out
- Facts shown in tables and lists, not long blocks of text
This helps people who read English as a second language. It also helps people who find reading hard.
No stereotypes
We avoid stereotypes about any group of people. Pages do not assume who the reader is, what they earn or how they live.
Images and wording are chosen to be fair to everyone.
Access for all
We want the site to work for people with disabilities. Our accessibility statement explains what we do and where we still fall short.
Tell us what we got wrong
If a page feels unfair, excluding or hard to follow, please tell us. Email [email protected] with the page link and what the problem is.
We read every message and reply within 2 working days.